In case you haven\’t notice, times are tight for hotel operators all over the world. Revenue Management is the key to keep hotels in business and thriving. But what used to be good strategies years ago seem to be completely obsolete today, due to the expansion of new technologies and the changes in booking patterns. Yet, a lot of Revenue Managers are not changing their strategies, causing great losses in bookings and revenues, and blaming it on the recession. It is possible to boost hotel profitability - even in these tough economic times - by renewing the strategies and techniques used for revenue management.
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